Branding & Marketing Agency Nottingham, Birmingham & London

BRANDING AND
MARKETING

CONNECTING IDEAS TO STRATEGY.

EXPERT BRANDING & MARKETING AGENCY

Whether you are launching a new brand or redefining your market positioning, our specialist marketing team provides the strategic direction to get it right first time.

We demystify key marketing and brand fundamentals and create fully integrated marketing strategies that connect the dots across all your communications channels and with your stakeholders – building brand awareness and ensuring you make an impact in your sector.

The result? A consistent, amplified brand that everyone is talking about. As a full-service, regional, national and international agency with offices in Nottingham, Birmingham and London, we have experience across a range of sectors and can manage any client’s needs. Come and join us and, together, we’ll realise all your brand ambitions.

OUR RECENT WORK

BUILDING YOUR BRAND.

As a full-service brand and marketing agency, we will integrate with your business, identify where it can improve and deliver on our joint objectives to increase your visibility and ensure results. This is how we can create your brand:

BRAND DEVELOPMENT WORKSHOPS

Highlighting a strong sense of company culture has been explicitly linked to revenue growth. That’s why we start our strategic process with a bespoke, structured workshop with a cross-section of your team to engage in creative and collaborative discussions about your company values, culture, vision, mission and purpose.

BRAND MESSAGING PLAYBOOK

Our engaging brand messaging playbook acts as a comprehensive brief for your company's verbal language in the market. It is the key to ensuring consistently impactful communications with your audience, whether it’s a full campaign, website, press release, social media advert or email. We use all the insights from our workshops to develop messaging that can be leveraged by your internal and external stakeholders.

VISUAL IDENTITY CREATION

We deliver bold, creative work that reflects the fabric of your brand and resonates with your customers. The process is much more than just dreaming up a new logo and colour scheme, although we’re pretty good at that too. We present a range of exciting concepts before refining your chosen creative direction and developing this across all your key touch points for maximum impact.

MARKETING & BRAND GROWTH STRATEGY

We’ve tirelessly shaped and crafted your brand, now it’s time to develop an agile strategy that resonates with audiences and maximises market opportunities. As a full service agency, we harness the power of PR, marketing, digital and social to create integrated and dynamic marketing strategies that connect ideas to structured campaigns that resonate with your audiences.

WEBSITE DESIGN & DEVELOPMENT

Your website is your shopfront to the world, probably the most comprehensive translation of who you are, what you stand for and how you support your customers. We will breathe life and creativity into your website and ensure the user experience is not only memorable, seamless to navigate and visually striking, but is always generating impressive leads. Find out more about website development here.

MARKETING COLLATERAL

From banners and brochures, posters and white papers to email and social media templates, we'll boost your brand’s visibility and Google rankings, entice new customers and generate leads. Our designers have a keen eye for detail and the creative expertise to develop any showstopping marketing tools you may need to drive your brand message and make your goals a reality.

Frequently asked questions

What is brand marketing?

Brand marketing is the process of positioning and growing a relationship between a brand and the consumer – building brand awareness and ensuring you make an impact in your industry.

By creating a fully integrated marketing strategy across all your communication channels, brand marketing boosts the visibility of your brand. Strong customer relationships, engagement and brand loyalty will drive customers to your products or services and increase sales.

How to market a brand?

To successfully market and build a brand, you can use a number of different tactics to increase your visibility and ensure results, including:

Marketing and brand growth strategy – a marketing and brand growth strategy must resonate with audiences and maximise market opportunities. An integrated and dynamic marketing strategy is worth its weight in gold. What would a marketing growth strategy actually consist of? Says what it needs to be but what might feature in a growth strategy.
Marketing collateral – using traditional methods, boost your brand’s visibility through banners, brochures, posters and white papers.
Digital marketing – boost your brand awareness through email marketing campaigns, video content, social media and PPC.
Visual identity creation – visual identity creation is much more than just designing a new logo and colour scheme, it’s creative work that reflects the fabric of your brand and resonates with your target customers.

CLIENT FEEDBACK

★★★★★ 5/5

"Many thanks to the Cartwright team for hosting our brand workshop yesterday. We found it a valuable exercise to step away from the office and take the time to explore how best to implement our new sustainability mission. You certainly got us thinking differently and the exercises helped us drill down to the core issues. I found your analysis of how our vision, values, mission and behaviours all interact was really insightful and helped me understand the impact that getting these elements aligned has on building our story. The workshop helped clarify my thinking and reconfirmed that we are on the right track."

"What an incredible delivery, thank you. A great document that gives me and the team guidance on how to move forward with Electric England. I truly am in awe of how this has developed and the guidance and advice you have compiled. Thank you all for the work you are doing in the background to begin Electric England's elevation to the forefront for the EV conversations in the UK."

"Everyone really enjoyed the workshop and we found it very useful indeed. Just having an open conversation about the business and being prompted to think outside of the box isn’t something we are able to do every day or ever!"

"I am so glad to be working with Cartwright and I'm chuffed to bits with what you have done so far!"

"We asked the Cartwright team to help as we considered how to tie all our different products together under one umbrella. We knew the end goal but were unsure how to get there. All the product category logos were redesigned, with a colour scheme that reflected the product but also made it clear they came under the flagship company PermaGroup, explaining how we provide ‘permanent solutions to age old problems’. This means there is a solid, clear storyline behind each category, which also helps to cross-sell each brand. We were so pleased with the results that we decided it should have its own website - and we now use this new branding across all our marketing."

"What a thought-provoking and engaging process. Helen and the team took us on a great journey, starting with our core beliefs through to our external identity. Cartwright used its industry knowledge and supportive consultative skills to evolve and sharpen our brand. I was genuinely amazed by the passion, ideas and industry expertise the team demonstrated to help bring our business to life!"

GET YOUR FREE MARKETING CONSULTATION NOW!

Ready to take action? Claim your free 30-minute consultation today and our team will audit the content in your current marketing strategy to get you on track to success. We look forward to speaking to you.