PERMAGROUP

PR STRATEGY
pieces of coverage
0 %
coverage in gold-tier publications
0
million audience reach

BACKGROUND

We have worked with PermaGroup, the leading provider of innovative building products, since 2019. This relationship has grown over the years to build positive brand awareness, increase social media engagement and follower count, and establish a larger share of media voices for the group and its sub brands – PermaRoof, PermaRoof Commercial, PermaLawn, PermaFence, PermaRoom, The Skylight Company, and PermaKit. 

 

APPROACH

Our tailored approach encompasses a multi-channel content strategy, designed to showcase the breadth of PermaGroup’s knowledge in the residential and commercial property and construction sector. 

Our content takes an issues-based approach to help regularly secure thought leadership and news jacking opportunities, reactive commentary, case studies and product / business news. 

As well as PR, our work has also included award entry writing, web content, video work and a full social media content strategy.  

 

RESULTS

In 2022 we have continued to surpass our KPIs securing coverage in 20 gold-tier trade publications including Roofing Today, Total Contractor, Construction Magazine, Education Design and Build, and Builders Merchants Journal, to name a few. 

We have exceeded several goals on social media, growing LinkedIn followers to 762 against a target of 700, and generating 30,000 impressions. We also grew Facebook followers to 2,200 against a target of 2,000.  

These results add to our impressive, historic achievements for the group, including award winning entries that helped the company become the inaugural winner of the disrupter award at the East Midlands Business Master Awards 2021. 

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CLIENT FEEDBACK

5/5