We are a food and drink PR and digital agency with national reach and regional expertise. We help our clients to put their products and services in front of the right people to increase brand awareness, generate leads, and boost sales. We do this by building a presence in publications that bridge the gap between your brand, industry experts, and your potential audience.
Our digital strategies are designed to drive website traffic, improve online rankings, and generate high-quality leads. This ensures that your business is well positioned to achieve impressive sales growth.
Read more about our food and drink PR team and how we can help you to cut through a noisy market and reach your desired audience.
6 marketing and PR tactics to improve brand awareness in the food and drink industry
1. Organic and paid social media
Organic and paid social media allows your food and drink business to reach a wider audience and utilise all possible touch points through a solid strategy. Our social media experts help you develop regular content schedules with clear and consistent reporting to pinpoint your most effective ideas and inform future posts.
We help to create impactful organic and paid social media campaigns that will help drive restaurant bookings, and increase sales or website traffic.
2. Search engine optimisation
Without at least some presence on search engines, your food and drink business will not have a crucial competitive advantage in your industry. Make sure you’re high up on Google’s all-important first page with optimised content and a strong social media presence. Search engine optimisation (SEO) helps you to generate restaurant bookings and leads, boost your long-term marketing strategy and provide quantifiable analytics to track progress
3. Communicating your ESG commitments and sustainability goals
Eco-friendly business practices are common topics for discussion within the food and drink industry. ESG commitments and sustainability goals help to build customer loyalty, attract investors, future-proof operations and gain a competitive edge. We will work with you on how to share these goals and streamline your ESG communications.
4. Organising launch events and supporting with exhibitions
Make a splash with launch events in the food and drink industry and create a lasting impression with your desired audience. Our PR specialists will bring your ideas to life. With a large book of nationwide contacts, we can help you make the right connections – whether you want to link up with local stakeholders, district council members, influencers, journalists or industry experts. We also support your brand at national food and drink exhibitions, such as the Food and Drink Expo, Spring Fair and the Good Food Show.
5. Thought leadership articles and white papers
Our team of former journalists produces engaging content that creates noise around your brand, from thought leadership articles and features to recipe creation. Creating compelling content is guaranteed to connect with your audience and increase your brand awareness and improve your online reach. We have a vast range of media contacts to ensure your content appears in relevant titles such as The Grocer, BBC Good Food, The Caterer, Olive, Food Manufacturer, Metro and The Sun.
6. Improving internal comms
When a situation arises, our team of food and drink PR professionals is on call 24/7, ready to talk to journalists and customers across a variety of channels. Our PR team helps to identify risks or mitigate complaints and professionally handle the press coverage and potential reputational damage.
Talk to our food and drink PR experts
Contact us today to find out how we can support your team, help to meet your food and drink business goals and implement your marketing strategy.