Full-service agency Cartwright Communications has made several specialist appointments to enhance its ecommerce, event management, social media and SEO expertise in support of an ever-growing national client base.
The additions to its already 30-strong team come during a year of rapid growth following the opening of its new offices in Birmingham and London, which join its head office in Nottingham.
Fran Prince, account director, brings almost ten years of in-house and agency PR and marketing experience, having formerly held the position of head of communications at a Midlands brand agency and having five years’ experience prior at global gifting website Prezzybox. Fran will be leading the firm’s consumer clients in addition to managing and implementing strategically driven marketing and digital campaigns.
A specialist in food and beverage and homes and interiors sectors, Fran said: “Since joining Cartwright, I’ve focused on building strategic ecommerce support to clients while developing our offering of influencer partnerships and affiliate marketing techniques. This multi-channel approach means we can offer greater variety and creativity to our clients to help them generate more leads.”
Addie Kenogbon, account director, brings her expert eye to Cartwright’s event management and influencer marketing services and has already overseen the launch of several hospitality venues in Nottingham including Binks Yard, Bustler Market and The Beeston Social. She said: “We are building a reputation in the city for creating show-stopping launch and influencer events for a range of hospitality venues across Nottingham and beyond, events that create memorable first impressions, secure brand advocates and ensure those all-important repeat visits.”
The agency’s social media services have also been significantly extended with the creation of a dedicated team comprising of Samantha Hess as social media manager, and Chantai Bravo as social media executive.
Samantha said: “We are now providing a results-focused social media service comprising of thorough audits, building strategies and executing content creation and community management, which all cohesively aligns with the client’s business goals and key messages.”
Former digital food editor at BBC Good Food magazine, Georgina Kiely has joined the Cartwright team as a content specialist and will lead on the creation of SEO copywriting that enhances the digital and organic presence of clients. She said: “Search engine optimisation is a crucial element to the entire marketing mix to ensure client websites are organically gaining high traffic volumes from the right audiences.”
Rose Hayes, director at Cartwright Communications, said: “The past year has seen lots of positive change for the agency and its clients, with fresh expertise adding new services and bolstering our existing specialisms. We’re excited about the potential of this for clients as well the opportunity it poses for continued growth, not only in terms of the business but in the skill-set and career progression of our team.”