B-HIVE INNOVATIONS

PR STRATEGY
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BACKGROUND

B-hive Innovations is an agri-tech R&D business based in Lincoln that develops technologies to address challenges faced across fresh produce supply chains. 

Through continuous business expansion and forging project partnerships with leading farming and educational organisations, B-hive is working on a range of projects to increase marketable yield, improve crop utilisation, add value and reduce food waste. More recent funding has also been secured to research net zero methods of potato fertilisation, storage and transport. 

APPROACH

We have been supporting the B-hive team since spring 2021, delivering a PR strategy to grow B-hive’s international market presence, including key potato growing territories across the UK and Ireland, Europe and North America. 

RESULTS

Our account team has secured an array of regional, trade and international press to announce project milestones and business updates, provide thought leadership commentary on key agri-tech issues, as well as promoting B-hive’s appearance at industry events to press and attendees. 

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