BEESTON SOCIAL

PR STRATEGY & EVENT MANAGEMENT
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BACKGROUND

Fletchergate Industries is a fast-growing hospitality company – with a growing number of bars and restaurants in the East Midlands. Having launched several of its venues, its new concept The Beeston Social needed a VIP launch party to give movers and shakers an exclusive first night of fun and to spread the word.

APPROACH

We reached out to local businesses, clubs, and residents to create a database of people ready to make The Beeston Social their new haunt. We supported with on-the-night door management and created a sell-out venue with a supporting strategy to continue conversions following the launch.

RESULTS

With just three weeks to turn around the launch event, we generated a buzz in Nottingham and surrounding areas gaining a bustling launch night to 570+ attendees on the night. We had several micro influencers attend all creating content to distribute to their audiences – these had a combined following of over 36k.