Fletchergate Industries is a fast-growing hospitality company – with a growing number of bars and restaurants in the East Midlands. Having launched several of its venues, its new concept The Beeston Social needed a VIP launch party to give movers and shakers an exclusive first night of fun and to spread the word.
We reached out to local businesses, clubs, and residents to create a database of people ready to make The Beeston Social their new haunt. We supported with on-the-night door management and created a sell-out venue with a supporting strategy to continue conversions following the launch.
With just three weeks to turn around the launch event, we generated a buzz in Nottingham and surrounding areas gaining a bustling launch night to 570+ attendees on the night. We had several micro influencers attend all creating content to distribute to their audiences – these had a combined following of over 36k.