London-based developer Bmor engaged us to aid its planning application with Nottingham City Council. Located on Lower Parliament Street, the project sought to redevelop an old Argos site, refurbishing the heritage frontage and creating an attractive nine-storey building for student living.
Due to the pandemic restrictions, face-to-face meetings could not take place so we devised a remote public consultation to better understand the opinions of locals who would be directly impacted.
We wanted to safely engage local residents and offer the opportunity to voice their views on the proposed accommodation, outside courtyard space, and café.
Working closely with Bmor and Franklin Ellis Architects, we created a well-designed leaflet and collaborated with local parties to deliver the documentation in a safe and considered way to residents’ doors. Tenants were provided with an 11-day period to submit their feedback via email, post, or telephone.
Following this, we drafted and issued a press release to share the exciting news with the public as well as supporting social media content.
We also developed a Christmas CSR campaign, to embed Bmor within the local community, and teamed up with Emmanuel House – an independent charity that supports people who are homeless, rough sleeping or in crisis. Under the Government’s ‘Everybody In’ scheme, the charity enabled 45 guests per night to get a good night’s sleep in a local hotel throughout the winter period. We worked with Bmor to curate and deliver 45 giftbags, each filled with essential items, for guests to enjoy on Christmas day.
The campaign succeeded with an overall positive response from key stakeholders and residents. We received a total of ten responses from individuals who received a copy of the public consultation letter, helping to form the planning application bid.
The media relations and social content was also widely picked up and well received, with five pieces of local and regional coverage as well as 2,800 social media impressions across LinkedIn and Instagram.