Carnival Kitchen is a ready-to-eat pastry brand, that has flavours inspired by world food, with inspiration from countries such as India, Thailand, South Africa, Mexico, Jamaica and Philadelphia.
They are part of The Complete Food Group and wanted support in celebrating the launch of the brand.
To celebrate the launch of the brand and garner nationwide social media and press traction we launched an inner-city branded tuk-tuk bringing the Carnival Kitchen brand direct to consumers. We partnered the brand with a fun, on-the-go, and London-based influencer Sam Thompson (1.5M followers) who created a playful Instagram story and post for his audiences.
Following an initial planning refusal, we successfully supported Cassidy Group through the appeal process, which it won in June 2023.
- Sam’s story content reached 167,666 Instagram users
- Sam’s grid content reached 682,127 Instagram users
- With a budget of £500 we reached 263K social users and directed 5,138 to the Carnival Kitchen website
- Over 65K people were reached on the ground in cities at the carnival events