GT3 Architects tasked us with bringing together decision-makers and industry experts across property and construction to discuss the role residential regeneration plays in placemaking.
Our brief included targeting planning and council members, estate agents, surveyors, consultants and home stagers to invite them to debate the best housing mix for successful regeneration. We asked them to consider what infrastructure would be required to meet these needs, as well as how we can create truly sustainable city centres.
We leveraged our strong industry network to curate an extensive invite list, providing a relevant and interesting topic to gain interest in joining the debate.
As well as the logistical management of the roundtable, a core part of our role was to host and chair the discussion, ensuring each expert had a chance to share their thoughts and that a range of points would be made.
To provide further value, we planned a networking event on behalf of GT3 after the roundtable to allow conversations to continue freely after the chaired discussion.
We had a fantastic turnout of 19 guests from different industry backgrounds and cities who all contributed to the debate.
The experts discussed how the planning system is causing barriers to regeneration, how city centres can be pioneers in pedestrianised residential housing to reduce carbon emissions, and the challenges of retrofitting.
The roundtable and subsequent networking were a great opportunity to bring together likeminded individuals calling for more strategic thinking on local residential regeneration.
Following the discussion, we produced detailed notes and transcriptions for future PR activity, including a piece featured by a number of leading publications including Property Reporter and Housing Executive. The insightful conversation will provide a variety of thought leadership features for GT3 across 2024.