GT3 ARCHITECTS
Media relations, strategy, video, social media content
key media pieces
2789
day one video impressions
3000
day one social impressions
BACKGROUND
Long-standing CC client, GT3 Architects tasked us with leading all comms around its exciting strategic alliance with US-based global design firm Sasaki. As well as ensuring all earned media and owned channels were managed, our team was on hand to support the announcement to staff in Newcastle, Nottingham, Boston, Denver, New York and Shanghai.
APPROACH
Our rounded comms approach included:
- Detailed planning to ensure prior confidentiality in addition to a well-coordinated announcement across all firms and locations
- An official announcement video featuring representatives from GT3 and Sasaki, filmed in London and Boston
- Social media content for both firms
- Optimised blog content
- Press releases to be issued to trade, business, and regional press including photography
- Further interview and thought-leadership opportunities
RESULTS
- Teams across two UK locations and in America engaged at the same time through a coordinated presentation, complete with video
- UK-wide press coverage including key trade titles
- 120 sessions on the blog post
- Nearly 3,000 video impressions on announcement day
- Over 3,000 social media post impressions
FEEDBACK
★★★★★ 5/5
