JOHN PYE

PR STRATEGY
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BACKGROUND

 John Pye & Sons is the country’s leading auction house, selling everything from white goods and homewares, through to luxury handbags, jewellery and vehicles. We won a five-way pitch to win the B2C work with John Pye, having worked with the company on its B2B for more than five years.  

APPROACH

We kicked off our B2C strategy with a highly successful multi-channel campaign to highlight John Pye’s partnership with a major US-based store chain. This was super successful – using video, macro and micro influencers, paid social media and of course, a robust PR plan targeting national and international titles. 

RESULTS

One of the major international PR campaigns we delivered saw us support a major sale of more than 500 pieces of luxury jewellery. We achieved amazing results – reaching major international fashion titles across the APAC region, the US and the UK – this attracted a huge spike in traffic to the website during a key auction period and boosted sales across international audiences. 

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FEEDBACK

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