John Pye & Sons is the country’s leading auction house, selling everything from white goods and homewares, through to luxury handbags, jewellery and vehicles. We won a five-way pitch to win the B2C work with John Pye, having worked with the company on its B2B for more than five years.
We kicked off our B2C strategy with a highly successful multi-channel campaign to highlight John Pye’s partnership with a major US-based store chain. This was super successful – using video, macro and micro influencers, paid social media and of course, a robust PR plan targeting national and international titles.
One of the major international PR campaigns we delivered saw us support a major sale of more than 500 pieces of luxury jewellery. We achieved amazing results – reaching major international fashion titles across the APAC region, the US and the UK – this attracted a huge spike in traffic to the website during a key auction period and boosted sales across international audiences.