Kimberley Caravans

PR STRATEGY

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BACKGROUND

Starting in the early 1980s, Kimberley has grown to be one of the largest caravan and motorhome dealerships in the North East and East Midlands. We provide national, industry and trade media relations service for Kimberley Caravans.

APPROACH

We couldn’t wait to get started on amplifying Kimberley’s brand awareness across travel, leisure and regional media to support its core store locations including Nottingham, Darlington and Chesterfield.

We conducted a key campaign centred around the UK’s boost in staycations. While the country was still enforcing various regional lockdowns, UK getaways were in full force. In a bid to uncover the most popular locations in the UK we conducted a survey for UK travellers and sourced the top staycation hot spots, helping people to determine where might be quieter to visit during the period.

RESULTS

The campaign brought brilliant results. Kimberley had a spike in enquiries in their Midlands stores and featured in major regional and national titles including Daily Mail, Camping & Caravanning, MMM, Caravan Magazine, In-Cumbria, South Wales Argus, Lancashire Evening Post, Nottingham Post.

Contact us today to find out how we can help your business with PR strategy.

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FEEDBACK

★★★★★ 5/5

“I am constantly reassured by their expertise and knowledge on the PR and communications industry, as well as with their understanding of the caravan and motorhome sector. They are fast to react and flexible to change, especially throughout the pandemic where our industry has constantly pivoted during lockdown restrictions. Thank you so much for all your new perspectives and varied services that have helped to strengthen the Kimberley brand.”