KNIGHTS PLC
BACKGROUND
We worked with Knights for three years at a pivotal time when the firm had set out its ambitious strategy for growth. Our brief was to raise the profile of Knights’ non-legal and specialist services and position the company as a leading professional services business. As well as establishing Knights as a key employer in each of its regional locations and nationally, we helped raise the profile of its dynamic CEO David Beech.
APPROACH
We developed a long-term integrated PR and marketing plan including the creation of corporate news stories such as profit growth, mergers and acquisitions and major deals.
We helped the marketing team launch a major internal project to its 500 staff. The new intranet was a significant tool, which required buy-in from teams across six regional offices. We delivered a short talking head video featuring David Beech to deliver the message to staff as well as a number of key communications.
RESULTS
We increased the company’s online presence as well as followers on Twitter and its LinkedIn page significantly, and secured features in top publications such as The Lawyer, Racing post, Sky News and Money Week.
Contact us today for a free PR consultation with our expert team.
