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Lovell Homes North West

Influencer marketing & media relations
apartments sold
900 %
post engagements


We were asked to find a Manchester-based interior and home styling influencer to design and install a two-bed show apartment at The Gateway. We liaised with the influencer throughout the process, collaborated on content ideas and delivery, secured media interest and provided a detailed evaluation. 


To create rapid consumer interest and leverage a challenging media landscape, we sourced and collaborated with Manchester-based influencer Katie Gaskell to generate leads for apartments created by Lovell in the desirable district of Ancoats. Our campaign included:  

  • Working with the client to produce a detailed brief that included the scope of work, property and design details, buyer profile, logistics of the challenge, proposed timeline and supporting documents 
  • Researching and liaising with influencers to ensure the right location, price point, values, reach and time capacity  
  • Directing the chosen influencer by presenting a brief, reviewing mood boards and inspiration 
  • Supporting both the influencer and client to create a social media plan and set social media deliverables  
  • Monitoring content being shared across all confirmed social media channels 
  • Content creation – press release, blog and feature.  
  • Project management, including a ‘meet the influencer’ event on completion of the project 
  • Managing financial and contract agreements with the client and the influencer  
  • Presenting an evaluation to the client, including the number of social posts shared, post engagements and website sessions through UTM links and coverage. 


  • A higher sale price on the show home apartment was achieved, successfully recouping the full fit-out cost on its sale  
  • Lovell also sold a second apartment on the launch weekend, resulting in substantial revenue, profit and an ROI of 1,930.74%  
  • We exceeded industry average engagement rates; the target was 0.6% – to date, the figures are: Reels 1.05%, Static 0.75% 
  • Increased Instagram followers by 5.5% during the campaign, surpassing the 4% target  
  • Transcended reach targets across a range of content. Reels target: 39,000; actual to date: 77,499. Static posts target: 19,000; actual to date: 61,743. Static posts target: 19,000; actual to date: 61,743. Stories target: 1,600; actual to date: 60,223 
  • Overwhelming 100% positive sentiment on collaboration posts  
  • Generated a wealth of content shared extensively online  
  • Spiked interest with several regional and national media titles, including Ideal Home, Manchester World and Spotted Property 

Contact us today for a free Social Media consultation with our expert team.



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