The Midlands team of Lovell Partnerships needed a video to bolster future tenders and to mark the outstanding success of its relationship with the West Midlands Combined Authority (WMCA).
We were tasked to create an engaging piece of video content that would provide maximum value for money and truly reflect what partners can expect when they choose to work with Lovell.
We didn’t want our video to be overly promotional and limit our engagement with potential partners. We took a thought-leadership approach to communicate Lovell’s expertise and reflect its position at the forefront of regeneration in the Midlands.
We worked closely with Lovell and Andy Street, Mayor of the West Midlands Chair of the WMCA, to focus the script on a single topic: unlocking housing on brownfield sites.
To provide a wide variety of content, we invited and briefed Lovell trainees and apprentices to feature in the piece bringing the positive impact on employment and skills of these partnerships to life as well as creating content for future awareness days.
The video was launched in time for Lovell’s appearance at UKREiiF with coordinated sharing on LinkedIn by WMCA and Andy Street.
The video was well received on the Lovell LinkedIn channel with a high number of engagements and reposts by key members of the Lovell and WMCA team, all in time for strategic meetings at UKREiiF.
The footage captured can be used for multiple uses to achieve the best possible value and will not date as quickly due to its thought-leadership approach.