NOTTINGHAM PLAYHOUSE

PR STRATEGY
creative campaigns
gold media titles
501 k
reach

BACKGROUND

Nottingham Playhouse is a venue for world-class theatre, producing bold, thrilling and diverse drama, dance, comedy and music. 

APPROACH

Cartwright created a coordinated communications strategy, working closely with the digital, social media and marketing teams to maximise every piece of content across owned and earned platforms. Cartwright was required to act as the press office for all media enquiries, worked closely with the box office team to distribute press tickets – and encouraged national critics to visit.

RESULTS

Using our finely-tuned contact list of arts journalists, we achieved fantastic coverage in the national media. Importantly, we attracted national journalists to review all the productions we worked on. Through liaison with Lyn Gardner of The Guardian, we were able to ensure that the Playhouse pantomime was on the recommended ‘top ten regional pantos’ list. We quadrupled the Playhouse’s media coverage and created a 40% uplift in ticket sales for one of its key performances.

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FEEDBACK

5/5