NUTRIGUMS

BRAND AWARENESS
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BACKGROUND

Nutrigums has a range of vegan gummies tackling health needs across immunity, metabolism, mental health, sleep, vitality and energy and much more. 

 

APPROACH

Cartwright launched the Nutrigums’ vegan gummy vitamin range to the masses via PR, SEO and marketing activities. We generate high-value brand awareness within both consumer and trade media titles to boost its retail footprint internationally.  

 

We drove huge traffic to Nutrigums’ website via a Daily Mirror-partnered promotion to gain a large email database of more than 50,000 users for marketing purposes. This was also supported by in-publication discount incentives and competitions with data-capture opportunities to further referrals, SEO backlinking opportunities and conversions. 

RESULTS

We lead a centralised annual marketing calendar preparing for seasonal periods, tapping into trends that affect consumer health. Our SEO and additional backlinking via PR has raised the website sessions by 82% and our PR content and health and wellbeing media connections has seen the brand feature in national media such as: Daily Express, Women’s Health, Men’s Health, Health & Wellbeing, Yours, Sunday Mirror, Woman, Woman’s Own.  

We also conduct an array of brand-to-hand sampling and CSR opportunities reaching more than 100,000 consumers via UK sporting events such as marathons, triathlons, charity runs, and goody bagging. 

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