PORK FARMS &
The Compleat Food Group are new food group on a mission to create great quality, tasty and affordable food, that people love to eat.
To showcase their brands within the pastry division – Pork Farms and Wall’s Pastry through all corporate and trade comms, simultaneously raising the profile of the newly formed Group and tapping into key messages of the underlying brands and the exciting innovation and developments ahead.
We worked with The Compleat Food Group (formerly Addo Food Group), the home of Pork Farms and Wall’s Pastry to continually support the profile of the popular consumer brands as well as supporting its ongoing corporate communications strategy.
Over an initial 12-month period, the Pork Farms and Wall’s Pastry brands were featured in key consumer titles including Closer, Pick Me Up, Chat, The Sun, Daily Mail and Metro; blowing the results it had formerly achieved through PR out of the water.