THE 55 GROUP

PR STRATEGY
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BACKGROUND

The 55 Group is the parent organisation for a number of businesses operating across the construction industry, including procurement framework provider Pagabo, and software organisations Sypro and Loop. The group’s mission is to utilise technology to bring a better, faster, and greener approach to the industry, with our ongoing retained communications services for Pagabo being widened out to support The 55 Group’s launch to market and ongoing work across its portfolio of brands. 

APPROACH

A busy pipeline of PR activity incorporating news, thought leadership pieces and reactive commentary optimised for performance across media and owned channels has secured high-quality media coverage from day one across key trade and national audiences. 

We also regularly produce strategic comms plans for specific launches or initiatives and supported The 55 Group’s presence at the inaugural UKREiiF conference in May 2022, creating video content and making strategic introductions across the industry.  

RESULTS

From reaction to the Levelling Up Whitepaper to showcasing the organisation’s response to the cost-of-living crisis, our work resulted in more than 130 media mentions throughout 2022, including exclusive interviews and national features.  

The nature of the group of businesses allows us to create cross-brand content, which serves to skyrocket the market awareness for The 55 Group and all of its brands, positioning it as the end-to-end, procurement to management and evaluation suite of services for the construction industry. 

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