WILLMOTT DIXON – SEND WHITEPAPER

PR STRATEGY
150 k
target audience impressions
0 +
qualified leads
0 %
page visits driven by campaign

BACKGROUND

Working with Willmott Dixon, its clients and supply chain, we created a whitepaper to demonstrate the contractors’ successful approach to building SEND schools. 

APPROACH

The 4,500-word document was created from more than a dozen interviews with stakeholders, key client contacts and parents of children with special educational needs. 

Designed to encourage local authorities to take a more collaborative approach to their SEND provision, the whitepaper was promoted to senior decision-makers through a paid LinkedIn campaign.  

RESULTS

The campaign was a resounding success, resulting in 35,000 impressions, leading to more than 20 high-quality leads with local authority employees with the seniority of project manager or above – and generating significant website traffic.