WILLMOTT DIXON – SEND WHITEPAPER
Working with Willmott Dixon, its clients and supply chain, we created a whitepaper to demonstrate the contractors’ successful approach to building SEND schools.
The 4,500-word document was created from more than a dozen interviews with stakeholders, key client contacts and parents of children with special educational needs.
Designed to encourage local authorities to take a more collaborative approach to their SEND provision, the whitepaper was promoted to senior decision-makers through a paid LinkedIn campaign.
The campaign was a resounding success, resulting in 35,000 impressions, leading to more than 20 high-quality leads with local authority employees with the seniority of project manager or above – and generating significant website traffic.