WORK HULL WORK HAPPY
Work Hull Work Happy is a unique initiative positioning Hull as the co-working capital of the UK, driven by transforming attitudes to working arrangements post-pandemic. Supported by a range of businesses and politicians, we supported the scheme with an in-person media launch.
Strategic planning sessions with the key stakeholders behind the initiative kicked off our activity to fully establish key messages and communications procedures across the wider project team and relevant political press offices.
Along with supporting the practical organisation of the launch, a targeted approach was taken to media liaison. This was aimed at securing press attendance at the launch event, confirming interviews with initiative leaders and communicating the agreed messaging to encourage involvement in the scheme.
Multiple interviews were secured for Emma Hardy MP and Shadow Chancellor Rachel Reeves with key print and broadcast press at the media launch event. Thanks to thorough briefing meetings and a strategic planning stage, the key messages of Work Hull Work Happy were communicated through all interviews, which resulted in more than 12 minutes of broadcast time in total.
With the media launch coming shortly after the government’s Levelling Up white paper, we maximised our black book of national contacts to highlight the ‘levelling up’ conversation. This resulted in targeted coverage across titles including The Independent.