WREKIN PRODUCTS

PR, BRAND & MARKETING
0 %
increase in coverage 2021-2022
0 m
recipes developed
0
secured backlinks

BACKGROUND

Since 2019, we have worked with Wrekin Products, a leading UK designer,  manufacturer and supplier of specialist products including steel, iron and geotextile products for the civil engineering industry.    

We have helped to shape Wrekin’s brand guidelines and built a consistently positive pipeline of news and editorial that has been covered by leading sector publications identified by Wrekin as its ‘gold tier’ media.  

APPROACH

As an extension of Wrekin’s own communications teams, our approach has invested in supporting a plethora of the company’s brand and marketing goals. We began supporting Wrekin’s brand positioning in 2021. Our marketing specialists produced a new brand mission, values and purpose statement, alongside a tone of voice guide to help craft the right identity that reflected the business and resonated with customers.   

 

Producing a full PR calendar of planned press and editorial features and reactive ‘news jacking’ content, we have consistently achieved a positive brand presence across Wrekin’s ‘gold tier’ media in the infrastructure, civil engineering, public sector and business press. 

RESULTS

We achieve consistently record-breaking results for Wrekin and in 2022: 

Delivered 38% more coverage when compared to YOY 2021 results

Achieved an audience reach of 7M 

Secured 32 high value backlinks from high domain authority websites  

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FEEDBACK

5/5