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How to use social media in your marketing strategy

By Beck Cleary – Social media account director

Becky Cleary from Nottingham-based social media agency Cartwright Communications reveals how to use social media as part of a successful marketing strategy.

Social media is an integral part of every modern marketing strategy. Without it, you’re minimising your brand awareness, ecommerce capabilities and failing to speak to your full potential audience. Why would you limit your marketing campaigns from the outset?  

Attract new talent, showcase your company’s expertise and grow your audiences with these simple steps. 

  1. Conduct a social audit 

To adapt and improve your practices, you first need to know how your social platforms are performing. Conducting an audit will help you to see where to invest your time, effort and money. Learn more about your audience profiles, analyse user behaviour and benchmark against key industry competitors. You can then create a winning social strategy that generates the leads you need.  

  1. Target the right platforms 

Do you know where your audiences engage with their favourite brands? That’s key to understanding which platforms to target and where to focus your resources. Your business type, products and services and brand will all influence which platform will be most effective for you. If your main goal is to enable customer support and engagement, channels such as Facebook and Twitter might be part of your overall strategy; if you want to display stunning visuals, you could benefit from a more image-driven platform like Instagram. 

  1. Consistency is key 

Cement your place as a market leader with consistent, high-quality posts that have real value to your users. Once you’ve conducted your audit, completed your competitor research and decided on a platform, make sure your posts are regular – but not overwhelming. A consistent social presence can help to increase your domain authority and your place as a go-to source of information in your sector. 

  1. Paid vs organic social 

Leveraging both paid and organic social can be a powerful strategy, but having the insider info on where to spend your money effectively is important. Sponsored posts and promoted content can work hand in hand with robust organic social practices so you can reap the rewards. We will help you to pair details like caption research, optimal posting times and hashtag strategies with paid ads for maximum effect.  

  1. Harness the power of influencers  

Do you know your micro from your macro influencers? This popular branch of marketing doesn’t necessarily mean always going after the biggest following. Matching your brand with a dedicated influencer with a highly engaged audience that matches up with your brand values can be worth its weight in gold. No matter the niche, topic area or the size of their following, we can help you to find the content creator with the authority to boost your brand.  

Our team can put you in touch with the right influencers who have your audience at the heart of their following.  

Need a Nottingham social media agency and a team of experts to evaluate your marketing and social media strategy? Get in touch today for a free consultation with our Nottingham PR and marketing team and talk to our digital experts about a dedicated social media strategy.  

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