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MIPIM: The world’s largest property expo

Promoting UK regeneration and development opportunities on the global stage

Background

Cartwright is a regular attender of MIPIM – the world’s largest property showcase, which is held every year in Cannes. We work to promote cities, regions and private sector clients at the event including: Greater Lincolnshire LEP, Leicester and Leicestershire LEP, Invest in Nottingham, Leonard Design, Pick Everard, Willmott Dixon – and many more.

Approach

MIPIM is all about putting the spotlight on development and investment opportunities, and we support our clients to do exactly that through PR and digital activity.

Our integrated approach helps our clients to forge relationships with key journalists and contacts, join the conversation on social media and ensure their events go without a hitch.

Before heading to Cannes, we undertake an extensive media relations campaign aimed at promoting what our clients have to offer at MIPIM in the run up to the event and encouraging journalists to meet with them at the event.

Our social media activity supports this and includes a mix of pre-agreed content, live streaming and on-the-ground coverage of events during MIPIM week. This is supported by digital content such as blogs and video.

At MIPIM, we are busy liaising with journalists, creating content and supporting our clients with their events – as well as making strategic introductions within our network.

Results

We are retained year-on-year by clients to deliver their MIPIM support thanks to the exceptional results we achieve.

Media coverage before, during and after the event is always impressive – and we regularly set up interviews for clients with key media outlets including Estates Gazette, Construction News, Inside Housing and many more.

We also play an integral role in connecting our clients and contacts with key business development targets – helping them to win new business themselves.

"Cartwright’s help is vital to us for MIPIM. They go above and beyond press releases, they help to forge relationships with private sector clients and journalists."

Lorraine Baggs, head of inward investment

Invest in Nottingham

Property & Construction

Experts in the property and construction sector, Cartwright Communications works with local authorities to deliver PR and digital campaigns to promote regeneration and development opportunities on the international stage.

Media Relations

Building a positive relationship with the media is an important part of any PR campaign, and our extensive contact base and in-depth knowledge of how the media works can help to raise your company profile and put you in front of your customers.

Read More

A trusted relationship with the media is worth its weight in gold, and our roots in journalism help us to get the very best results.