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Sladen Estates

Using stakeholder engagement to promote transformational developments.

64 media hits in 2019
2,065,233 audience reach

Background

Sladen Estates is a commercial property development company specialising in industrial and commercial development throughout the UK.

One of its biggest developments to date is Nottingham’s Unity Square. Described as: “the most transformational office development to happen in the East Midlands in more than a decade”, the Grade A office scheme is to be HMRC’s regional centre when complete. The scheme is advancing the significant redevelopment of Nottingham’s Southside, leading the way for the landscape around Nottingham train station to dramatically change over the coming years.

Approach

Stakeholder engagement has been at the heart of all activity on the Unity Square scheme. We manage all communications regarding the Unity Square development, acting as a central hub for all activity. We work closely with Sladen Estates, its client HMRC and the key partners involved in the development to ensure all communications activity reflects the key messages of the scheme and is approved by all relevant parties.

Named as the most transformational office scheme to happen in the East Midlands in more than a decade, we managed a two-day public consultation during the planning application stages. Over two days, members of both the media and the general public were able to attend, see the plans and speak with relevant development partners regarding any questions or concerns.

Since the initial public consultation, we have delivered multiple on-site events to further stakeholder engagement – including a ground-breaking and topping out ceremony as the development progressed. To further engage with the local community, a group of school children was invited to create a snapshot of Nottingham in 2019, with artwork and mementos placed in a time capsule to be encased in the foundations of the development.

Results

An audience reach of 2,06,233 was achieved as a result of 64 media hits across regional and national titles. We continue to consistently achieve positive coverage in key titles for Sladen Estates and the Unity Square development, placing the development at the forefront of the ongoing transformation of Nottingham.

Media Relations

Building a positive relationship with the media is an important part of any PR campaign, and our extensive contact base and in-depth knowledge of how the media works can help to raise your company profile and put you in front of your customers.

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A trusted relationship with the media is worth its weight in gold, and our roots in journalism help us to get the very best results.

Placemaking

As specialists in communications across the built environment, we work with authorities, developers, investors, planning consultants and stakeholder communities. We are proud of our involvement with our clients before a project even begins. From small residential communities to large-scale regeneration, mixed-use developments, our team makes a real difference in the delivery of any size of project.

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Our team of specialists cultivate long-standing and mutually beneficial relationships with all stakeholders through direct PR tactics and outreach. We can help to manage relationships with public bodies and advise on planning and development schemes in conjunction with relevant local government policy.