Trent Bridge Community Trust: Field of Dreams Pavilion

A pro-bono campaign to launch a sporting legacy project in Nottingham.


Cartwright Communications was appointed to lead PR activity for the Trent Bridge Community Trust as it teamed up with Nottingham City Council, Willmott Dixon and Maber to deliver the transformation of a derelict cricket pavilion in Nottinghamshire.

The visionary project, which received a £150,000 grant from Sport England and funding from the England and Wales Cricket Board, saw a brand new clubhouse built on Victoria Embankment, allowing for two cricket clubs to be rehomed as well as provide new facilities for other local sports teams to use.


We devised a PR and social media campaign to last the duration of the build, with three key phases identified to coincide with the progress of construction and highlight different milestones throughout.

We also worked closely with the main project partners – Trent Bridge Community Trust, Nottingham City Council, Willmott Dixon and Maber – to identify other local organisations who would be interested in getting involved with the build, free of charge or at a greatly reduced rate – and promoting them as thanks for their involvement.

Utilising a combination of traditional PR and social media tactics, we were able to support this highly successful project through the media and by leveraging our contacts within the property and construction industry locally to provide additional support for the project.


The Field of Dreams was a highly successful project, which not only delivered exceptional new sporting facilities for the local community but also engaged with key stakeholders and the business community in Nottingham – creating real excitement around the completed project.

We took advantage of key media opportunities including the visit of Nottinghamshire and England cricketer Graeme Swann to the opening ceremony and key milestones on site to gain media coverage in titles including Nottingham Post, West Bridgford Wire and Notts in Focus.

Numerous local partners gave their time and expertise free of charge to the project – including some £360,000 worth of architectural and construction resource thanks to Willmott Dixon and Maber.

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