Category: Marketing

  • Colour theory and how it impacts marketing

    Colour theory and how it impacts marketing

    The ancient Egyptians thought the colour blue was intrinsically linked to life. It was the colour of the Nile.  They believed the white sky represented the Duat, the Egyptians’ after-life, and that yellow represented gold, wealth, power – and violence.  This is all to say…

    Read More
  • Street

    Guerrilla marketing: How your brand can stand out in the consumer jungle

    With pre-pandemic business returning and commuters, shoppers, and students alike back on the streets, footfall in our city centres is returning to normal levels. In the week of 3 July 2021, UK retail footfall had returned to 72% of its level in the equivalent week of 2019, according to data from Springboard.  It couldn’t…

    Read More
  • Why eco-friendly brands work so well and what you can learn from them

    With the 26th UN Climate Change Conference of the Parties (COP26) summit on the minds of many businesses this autumn, our marketing assistant, Victoria Greenhall takes a look into how environmental discussions continue to impact the world of marketing and beyond.  Today, eco-friendly business practices are common topics…

    Read More

This website uses cookies

We inform you that this site uses own, technical and third parties cookies to make sure our web page is user-friendly and to guarantee a high functionality of the webpage. By continuing to browse this website, you declare to accept the use of cookies.