OUR APPROACH
Engaging in a positive way with local residents was an essential part of the PR and community engagement strategy – but the historical controversy also meant developing a robust crisis plan.
Our PR and communications strategy focused on the development of an engaging suite of materials – website and hard copy newsletter to be delivered to nearby residents – and the organisation of a public event to give those people with questions the opportunity to speak to both the developer and contractor to find out more. Cartwright developed a detailed briefing pack for project representatives for use during the event. We also acted as a central call centre for resident complaints to ensure a consistent approach to any issues.
We developed a series of agreed responses and acted as the first port of call for telephone calls and emails, signposting enquiries as appropriate – not only for resident issues but also as a press office dealing with the media.
Ahead of the public event, we also engaged with a handful of local residents to form a liaison committee through which important topics can be raised, discussed and appropriate responses sought.