Branston

Showcasing Cornish potatoes

  • 1,311
    DOWNLOADS

    of the e-recipe book

  • 6.7
    MILLION

    audience reach

  • 134
    CLICKED THROUGHS

    from blog post to Tesco e-commerce pages

  • 37
    PIECES OF COVERAGE

    across online, trade and consumer press

BACKGROUND

The largest supplier of potatoes in the UK wanted an integrated PR and digital campaign to support the launch of the Cornish new potato season, as part of its ongoing consumer initiative Seasonal Spuds.

BRIEF

To raise awareness and drive sales in Tesco stores across the UK

Testimonial

The team at Cartwright is really easy to work with. Cartwright understands our business and our company objectives and devise and deliver campaigns that are exciting, innovative and creative, yet they remain realistic; keeping our budget and capacity in mind while achieving a great return on investment.

Their integrated approach to campaigns has been fantastic, our consumer facing Seasonal Spuds platform is growing and we’ve been really happy with PR and digital activity in support of Cornish New Potatoes, from securing column inches and working with online influencers to creating engaging social media content

Jackie Baker, communications manager at Branston

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