Bunches

A social ads campaign that flourished

1,381

DIRECT

purchases
49,711

PEOPLE

reached
8,740

PEOPLE CLICKED THROUGH

to the Bunches website

BACKGROUND

Sector: E-commerce
Services required: PR, media relations and social media advertising
Client since: 2020

BRIEF

To support Bunches with a tailored social ads campaign in the run up to Christmas, to help Bunches sell more Christmas flowers.

OUR APPROACH

Through Instagram and Facebook we ran multiple types of ads and campaigns that would give the best return on investment for Bunches.

The ads campaign ran throughout December, where we specifically targeted people who might have a potential interest in Bunches and fit the target audience, these included remarketing to people who have been on the site and not purchased, similar people to those people who have purchased, people who have engaged with the page and people who engage with competitors.

We wanted the ad to be different and stand out from competitors, therefore we used an image and text combination on the graphic, as well as text in the ad itself, to promote the offer using the Bunches branding to help people to remember the ad.

Results

1381 direct purchases came from the campaign

253 purchases came from the remarketing campaign

8% click through rate across the campaign

49,711 people were reached from the social ads alone

In less than three weeks, 110,000 people saw the ads

A total of 8,740 people clicked through to the Bunches website

Testimonial

Metaphorically we want to stand on the rooftops and shout about how good Bunches is and the happiness we deliver, CC are helping us to do this, securing some great national coverage and quickly understanding our big hearted business

Dani Turner, Customer Experience Director