OUR APPROACH
The project included the delivery of a two-part public consultation event, one for VIPs and stakeholders and another for the general public where attendees were encouraged to speak to the project team to find out more about the proposals and to give their feedback, which would then be incorporated into the planning application submission. On show throughout the day were the proposals and a video ‘flythrough’ of what the facility could look like. The public event was advertised in local press in the days prior.
We also engaged with key local, regional and national media titles to create excitement about the proposals and to drive footfall to the public consultation event. This focused on the £2bn Knowledge Quarter planned for Liverpool and the building’s potential to be the first on site at the much-discussed Paddington Village scheme in the city centre as well as the economic and cultural benefits of continuing to attract international students to Liverpool.