RAISING AWARENESS OF PROJECTS AND EXPERTISE
ACROSS REGIONAL, NATIONAL, TRADE AND CONSUMER PUBLICATIONS
ADVERTISING COST EQUIVALENT
We run a national, industry and trade media press service as well as digital services to nationwide home staging company Lemon & Lime Interiors. We were tasked with generating regional, national and property trade coverage of properties that were transformed by Lemon and Lime and resultantly sold for the best price in the quickest possible time.
We aimed to boost the presence and profile of the company, educate sellers, developers and estate agents on the benefits to home staging, as well as generate tangible leads and backlinking by delivering regular national, consumer and trade coverage that will direct users back to the website.
Over the past 12 months, we have achieved a staggering audience reach of 22m readers, with the team adapting to timely press requests supporting seasonal trends, interior and property statistics and provided valuable tips and tricks to selling a home.
We also helped Elaine to become an Amazon Best Seller with her book ‘Selling High, Selling Fast: How to sell your home for the best possible price, in the quickest possible time’, which launched in 2020 to an amazing reception.
Most recently the company has featured in top-tier publications including House Beautiful, Real Homes, Country Living, Ideal Home and Daily Express.
Elaine Penhaul, director at Lemon and Lime Interiors, said: “As a small business looking to grow exponentially, we made the decision to invest in PR to elevate our profile and build awareness of our brand.
“For a small business, the investment was significant and so it was important that we could see the return. Cartwright Communications has been great at achieving our targets of featuring in national publications, podcasts and magazine titles and we look forward to achieving greater things together in the future.”