The Cartwright Communications team takes on the latest PR and marketing issues and discusses our recent news and highlights.
Marketing jargon 101: The difference between mission and vision statements
Mission and vision statements are a key part of marketing and creating a business strategy, but what do they actually mean? PR and marketing manager Amy Macdonald explains what these concepts are and what makes a mission and vision different from one another.
Legal PR: How to become an expert source for journalists
Although the legal world can be complicated for an outsider looking in, it's crucial for PR professionals to credibly translate these complexities. Account executive Cara May-Cole explains how law firms can become credible PR sources.